London Free Press: Anti-Soda Argument Loses its Fizz
Photo courtesy of London Free Press
Op-Ed by Michel Kelly-Gagnon, QMI Agency, August 15, 2012
Obesity is a real problem. According to the Public Health Agency of Canada, 25% of Canadian adults are obese, along with nearly 10% of teenagers aged 12 to 17. Reduced life expectancy and increased risk of various diseases such as diabetes and heart disease are the price of putting on the pounds.
But then the question becomes: What should be done about this?
One popular answer trotted out lately is to tax soft drinks. France and Hungary have both gone down this road, and the California town of Richmond has recently proposed doing the same. New York City has taken it a step further and proposed an outright ban on so-called super-sized sodas (larger than 16 ounces or 473 ml) in restaurants.
Read more in the London Free Press.
A. Paul Mitchell
A. Paul Mitchell possesses a wealth of communications experience from his 19 years within the marketing and hospitality industries, most recently with Richard Ivey School of Business at Western University. He led the public relations and media relations program for a national research charity and has enjoyed success as an entrepreneur and newspaper columnist. Paul is a drink industry authority, newspaper columnist and currently involved in publishing. A member of IABC Canada, he holds a Bachelor of Arts degree from The University of Western Ontario and is a marketing graduate from Centennial College.
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