London Media: Covering the Grilled Cheese Sensation
Photo by Joel Adams
While food trucks have become a powerful trend in street vending in cities across North America, London has lagged behind. Gourmet food carts offering a range of international street fare like Vietnamese banh mi sandwiches and fish tacos have similarly become popular. It should not be surprising then to hear of two enterprising London students who are taking the initiative to provide premium flavours that are convenient for dowtown residents and workers.
Nico Moretti and Jonny Bryson, both 22, operate their grilled cheese cart at the corner of Dundas and Talbot Streets, but also do late-night business at Richmond and Central on Friday and Saturday. So far, business has been steady.
Word of the effort first got out in a tweet by Joel Adams on June 28 about his visit to the grilled cheese cart. Since that time, London’s more established media has published stories about the two that adds more insight into the project. London Dining Review presents links to the stories for your reading enjoyment.
A Cheesy Summer for London Entrepreneurs
By Amanda Grant, Metro News, July 5, 2012
It’s a dream gig for most students in search of a summer job.
Forget working weekends and slogging it in retail for an overbearing boss, the guys behind OSMAP’s Grilled Cheeserie are calling their own shots.
“It beats working in an office,” said Nico Moretti, 22, of London. “I spend the day sitting outside and grilling with my buddy.”
Humble Grilled Cheese Becomes Magical
By Kate Dubinski The London Free Press, July 8, 2012
Imagine melted cheese, oozing out from between two pieces of bread.
Now kick the comfort food up a notch — maybe add bacon or jalapenos. Swap out the regular cheese for some creamy brie on bread that’s thick and fresh.
Mouth-watering enough?
Two young entrepreneurs, Nico Moretti and Jonny Bryson, both 22, hope so.
They’ve set up shop at Dundas and Talbot streets, serving up magical grilled cheese sandwiches — street eats with flair.
Read more at the London Free Press.
A. Paul Mitchell
A. Paul Mitchell possesses a wealth of communications experience from his 19 years within the marketing and hospitality industries, most recently with Richard Ivey School of Business at Western University. He led the public relations and media relations program for a national research charity and has enjoyed success as an entrepreneur and newspaper columnist. Paul is a drink industry authority, newspaper columnist and currently involved in publishing. A member of IABC Canada, he holds a Bachelor of Arts degree from The University of Western Ontario and is a marketing graduate from Centennial College.
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