Pizza Hut’s Mystery Envelope Promotion
Don’t Open Me! Pizza Hut, the restaurant known for their Pan Pizzas, is tantalizing customers with mystery envelopes
If you were given a mystery envelope and asked to keep it sealed, would it make you want to open it even more? What if you learned that you would be rewarded for not opening it?
In today’s instant gratification society, Pizza Hut is tempting Canadians with the mysterious “Don’t Open Me” challenge. Between now and September 3, 2012, Pizza Hut visitors will receive a prize-winning envelope with a simple set of instructions: Don’t open until September.
Do good things really come to those who wait? Every envelope is a winner, but only if it stays sealed until September when it’s returned to a dine-in Pizza Hut restaurant and unlocked by a Pizza Hut manager.
“Research has proven that there is a circuit in the human brain that gives us the ability to say no to immediate gratification if it means holding off for a bigger reward,” says Beverley D’Cruz, Director of Marketing at Pizza Hut Canada. “The fun part will be seeing how many Pizza Hut fans actually can! Don’t Open Me debuted, and was a smash hit in the UK, which is why we’re bringing it to Canada. The question we have for Canadian pizza lovers – are you better at waiting for reward than those in the UK?”
Every envelope is a winner! There is more than one million in available prizes including home entertainment systems, gift cards, food prizes, travel vouchers and one grand prize of a dream family vacation for four.
Envelopes are being distributed with the purchase of any Pepsi beverage at dine-in Pizza Hut locations in London between now and September 3, 2012. They can only be unlocked by a Pizza Hut manager between September 4 and October 31, 2012.
Pizza Hut is one of Canada’s largest pizza restaurant chains with over 320 franchised restaurants across Canada offering dine-in, delivery and online ordering experiences. With more than 12,800 locations in 100 countries, Pizza Hut is the world’s largest pizza restaurant company. For more information and contest details visit www.PizzaHut.ca.
A. Paul Mitchell
A. Paul Mitchell possesses a wealth of communications experience from his 19 years within the marketing and hospitality industries, most recently with Richard Ivey School of Business at Western University. He led the public relations and media relations program for a national research charity and has enjoyed success as an entrepreneur and newspaper columnist. Paul is a drink industry authority, newspaper columnist and currently involved in publishing. A member of IABC Canada, he holds a Bachelor of Arts degree from The University of Western Ontario and is a marketing graduate from Centennial College.
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