Swiss Chalet ‘Free Fries’ Truck Hits London
(Photograph by A. Paul Mitchell, London Dining Review)
By A. Paul Mitchell, London Dining Review, August 10, 2012
Free French fries were being given away at the corner of Talbot and King Wednesday as part of Swiss Chalet’s “Fresh Impressions Tour”. One of three trucks rolling across Canada, the food franchise is showcasing their fries and sauce in a campaign targeting young families and young adults. Swiss Chalet’s (http://www.swisschalet.ca) message is to demonstrate their quality, freshness and variety of menu options.
Doug Milne, vice-president of marketing for Swiss Chalet spoke about the sampling tour that runs throughout August: “Everyone is pretty aware of our iconic brand. We wanted to get out there and let people experience the home-prepared, fresh way we make our fries and our sauces.”
Guests receive a scratch-and-win coupon for a chance to win free meals at Swiss Chalet’s bricks-and-mortar locations.
The campaign also includes television and radio spots, a national flyer drop and online engagement using Facebook, Twitter and food bloggers (disclosure: London Dining Review has no connection to the campaign).
London Dining Review has a selection of coupons available. Please Tweet us at @ldnont_dining to arrange for yours (available on a first-come, first served basis).
A. Paul Mitchell
A. Paul Mitchell possesses a wealth of communications experience from his 19 years within the marketing and hospitality industries, most recently with Richard Ivey School of Business at Western University. He led the public relations and media relations program for a national research charity and has enjoyed success as an entrepreneur and newspaper columnist. Paul is a drink industry authority, newspaper columnist and currently involved in publishing. A member of IABC Canada, he holds a Bachelor of Arts degree from The University of Western Ontario and is a marketing graduate from Centennial College.
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